🔗 Share this article

TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

This change is undergoing trials over the following weeks before a full-scale release. This shift aligns with a rise in AI-generated material, spurred by recent video-generation tools.

The Broader AI Trend

Studies have shown that approximately 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A significant portion of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is frequently nonsensical or bizarre.

Our research shows that a lot of users like content made with AI tools, from computer-generated images to science explainers, and we intend to give people the power to increase or decrease of that, according to their own preferences,” stated a spokesperson.

AI on the Platform

The service disclosed that there are currently over a billion videos on its app tagged as made with AI. In total, more than 100 mn pieces of content are added to the app daily, making clips made by AI a relatively small portion of its complete catalog.

How to Adjust Settings

Users will be capable of decrease or raise the amount of AI-generated videos they watch by using the content preference option in the app and selecting AI-made media. Additional categories that are already be adjusted under the setting include current affairs, fashion, cosmetics, and movement.

Platform Guidelines

Its policies require users to identify lifelike AI-made content, and it forbids harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is without a tag can be deleted under its user guidelines.

Additionally, the app will from now on apply an AI-generated label to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This action is intended to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

The company is additionally introducing a $2m AI literacy fund for professionals and groups to produce informative material about ethical AI use. This program will benefit non-profit groups dedicated to training computer science.

Moderation Strategy

The platform has supported its safety measures, amid discussion over plans to cut jobs for numerous content moderators in the United Kingdom. The company is set to cut 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A company official explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by staff. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us work at speed.”